Reverb Nation + Label 2.0

I’ve had some exciting news to share with you all for a long time coming and today is the day I get to let all of you know and experience what we’ve been working on for a long time now. Label 2.0 is now in the middle of its 3rd month on music marketing training and the members are seeing some great results already and new members are taking action to change their career. (If you are not a member, now would be a great time to join the Internet Music Marketing Community)

When we launched Label 2.0, we wanted to come out with a backbone and reach as many musicians as possible. Not just to get them inside of Label 2.0, but to let them know that they need to take control of their own career, manage their online business and look at working on the business and marketing of their music as much as the music itself (disclaimer: your music always comes first – without hit songs, all the marketing in the world can’t save you – kinda).

Check out this walk through video on what’s inside of ReverbNation from Label 2.0.

(Internet Music Marketing from ReverbNation and Label 2.0)

ReverbNation has been a leading source of tools, information and innovation for musicians since going online a few years ago. With their free music widgets, email software, distribution, online stores and stats programs, you’d think they’d run out of free things for musicians to use to spread the word about their music.

Not so. Over the past few weeks, ReverbNation has added several new things into their artist “Resources” section of their control panel, including information about several well known music industry consulting groups for bands to contact should they want outside promotion.

And as of last Thursday, ReverbNation unveiled the free “Advanced Tips” training module for users to learn how to fully utilize their ReverbNation memberships. This module has been crafted by Eric Hebert from Evolvor and the other half of Label 2.0. The training was created for Label 2.0 members and gives musicians a great resource that will help them use the tools and resources that ReverbNation has to offer.

It will also give indie musicians (about 450,000 of them) a chance to see the advanced and step-by-step training that Label 2.0 has to offer. This is the type of partnership that we envisioned when Label 2.0 launched and going into the 4th quarter and into the new year.

Here is a screenshot that shows you how to access the Label 2.0 ReverbNation Module.

Label 2.0 Integrated in Reverbnation - DIY for Indie Musicians

If you are not a member of ReverbNation, you are really missing the boat. Eric breaks down what they have to offer with the following tutorials:

  • The Power Behind ReverbNation
  • Control Panel Intro
  • Setting Up Your Profile Correctly
  • Using Reverb’s Widgets, Apps and Download Tools
  • Understanding Stats and Analytics
  • Using Reverb’s Tour Widgets, EPK and Gig Finder
  • Using Reverb’s Street Team Application
  • FanReach and Fan360
  • Using ReverbNation for Digital Distribution
  • ReverbNation’s Ad Revenue Share and Paid Download Programs
  • Integrating ReverbNation Into Your Website, Myspace, Facebook, Twitter, and Press Kit Promotions

We are looking forward to working with the Reverb Team as we integrate their tools with the artists inside Label 2.0, give them inside tips and help musicians through tech problems in our forums.

Thanks for sticking it out with us this long and I look forward to talking to you guys in the comments and inside of Label 2.0. Join the musicians who are Taking Advantage of the New Music Economy

Label 2.0 is your personal road map to building your music business and living the dream you envision every time your write a song, perform live or meet a fan.

-Greg Rollett

P.S. ReverbNation members have a sweet deal to test drive Label 2.0. Go to ReverbNation’s Resource Center now and see what I’m talking about.

Mo Stats = Mo Money for Music Promotions

The great thing about the Internet is its ability to pinpoint things. Things like

  • Traffic or visitors to a website
  • Location that the visitors came from
  • What keywords drove someone to your site
  • What links and pages drove people to ytour site
  • How long they hung out at your site
  • How many pages they visited
  • And so on

E-mail marketing is another medium that has similar implications. You can have numbers for:

  • Total number of people on your list
  • Number of people relative to a certain zip code (if you require that they enter zip code)
  • How many people open your emails
  • How many people click or take action from your emails
  • And so on

Why is this so important?

It is important because when you are selling products, whether they are your own, a sponsor’s or an affiliate product, you need to produce trackable results.

Reverb Nation, recently launched Fan Reach Pro, a paid upgrade to their widely successful Fan Reach E-mail program and has an amazing case study that shows if you count it, track it and promote it – they will come. Check it out:

Building the email was easy. Our touring is strictly in Montana. This repetitive cycling of six Montana markets makes ZIP code targeting invaluable. As a side note, Jim Beam approached us to discuss an endorsement deal. I put together a full report with demographics, fan numbers, and show attendance numbers all from the Reverbnation’s stats system. In the end, the corporates at Jim Beam were very impressed and we’ve landed the deal. — The Clintons

Fan Mail Marketing

Email marketing is one of the most powerful tools in your music marketing arsenal. From seeing the number of clicks to the number of people who buy your CD’s, digital downloads, live tickets and other goods, your email list is essentially your bands ATM machine. Building this list of opt-ed in (meaning they asked to be put on the list) fans is crucial to the Gen-Y Rock Stars principles and creating a financial system to support your career.

There are a few highly effective ways that bands and artists can take advantage of email marketing to increase exposure online, boost your plays and streams and increase your income and build your music business. Check back tomorrow for a new video highlighting the importance and value of building a strong fan email list.

Till next time Rock Stars…

-Greg Rollett

Reverbnation Recession Relief

Reverbnation | Music Marketing ToolsI love Lou and the Reverbnation team. They don’t get nearly the credit they deserve for making kick butt widgets and tools for musicians. (In our next pro guide we are unleashing the ultimate power of their Fan Reach). Today I got an email from Lou that I had to share. They are offering a free month of ReverbNation Press Kits for free.

I’m sure you have tried Sonic Bids in the past, getting a standard press kit page, limited with songs, pictures and then paying entry fees to submit your press kit to their contest, festival or whatever else.

Reverbnation is like Sonic Bids, only its like a version 2.0. Here’s a comparison chart.

press-kit-comparison

Try it out. They are giving you 30 days to see if you like it. If you don’t, cancel.

Till next time Rock Stars…

Greg Rollett