How Roaming Royalty Outsourced Their WordPress Design

Today I have another stellar guest post by Todd Dunnigam from Roaming Royalty. Todd is a BandWPThemes member and today he sent me an email stating that he did some outsourcing to tweak the theme. Friggin awesome I thought. So he sent over this step-by-step process for using oDesk to outsource some of your web and WordPress work.

How would you like an assistant, or even a team of assistants that do amazing work for you at a low price and only when you need it?

Do what all the Fortune 500 companies have been doing for years, outsource it. There are web designers, graphics people, tech nerds and every other kind of skilled person just waiting to work for you. Sounds great, and (in theory) it’s as easy as going to a website and sending out an e-mail with your job listing, you can go back to making music while some of this other tedious stuff gets done by someone else.

OK how easy is it really?

That’s what I set out to discover when I wanted to change up my WordPress site (built on BandWPThemes). I know a little html, a little css, I think the term is, I know enough to be dangerous, and the changes I wanted to make were beyond me. I’d read about outsourcing and fortunately I had a friend who was doing it so he was able to help me through the process. He recommended odesk.com ’cause he had tried some others and liked them best, and through odesk.com he had assembled a team of people from all over the world that he was really happy with.

step 1: sign up and post your job

Sign up is pretty easy, you have to fill out the usual information and you need to put a credit card on file which will be used to pay the people you hire. Next you’ll be asked if you’d like to post a job which takes you to a basic text editor where you describe the job you have.

Once the job is listed, people will start applying for your job. I put out an ad asking for a simple WordPress update and within about 8 hours I had 30 people apply for the job. Applicants came from all over the world. Some were part of big companies and some were independent contractors and they ranged in price from $3.33 per hour to over $30 per hour. I looked at some of the candidates and I was ready for the next step, but I hit a snag.

Odesk charges 2 small amounts to your credit card which you then find on your statement and you then go back to the website and plug in those amounts to verify your card. This is pretty common practice but the process took 3 days. When you’re used to things happening instantaneously, 3 days seemed insufferably slow.

Step 2: interview and hire someone

Out of the roughly 50 answers I got back I chose to interview 4 people. Odesk does a cool thing by matching keywords in your post to keywords in an applicants listing so you get a compatibility rating. Here’s a quick example listing:

I chose the 4 applicants based on 4 different criteria.

  • the lowest price
  • one recommended by my friend
  • one guy who was fairly new to the site and had almost no jobs, I figured he’d be hungry to do a good job
  • one who was pretty expensive but had lot’s of jobs and impeccable feedback

A quick note to potential job seekers on these sites: Look at Irnya’s headline in the pic above, that got my attention ’cause it stood out from all the other headlines, her pic didn’t hurt either.

Step 3: Put your new employee to work

So I hired my 3rd option, the guy with no track record or jobs, he was also cheap at $5.00 an hour. Imran Ali Shah contacted me and we exchanged a couple of e-mails. I did my best to explain to him what I was after, and included many links to other sites that had examples of what I wanted. I also asked him about the time frame and he said he could have it done over a weekend.

So when the weekend came around I went to our site and saw a couple of changes and I was pretty excited, Imran Ali Shah, was on the job! By the time the weekend was over, he had started to make a couple of the changes we had talked about and then seemed to abandon the project. I hit him up to see how it was going and I received a bill, granted it was only for $5.00 and some legit changes had been made but not even close to what I was thinking was going to happen.

Strike one. Lesson learned. The cheapest guy probably isn’t the best.

Step 4: Hire someone else.

So I went back and this time I hired Iryna, pictured in the ad above, she was more expensive but her feedback was stellar. Iryna contacted me within minutes of hiring her and after we had a couple of details worked out she said she would start in 30 minutes. My plans for that day were taking the kids to the waterpark so I wasn’t going to be near a computer all day, but I sent her the same instructions I had sent the previous applicant and told her to go for it. For the rest of the day I occasionally picked up my phone and e-mailed answers to any questions Iryna had, but within a few hours I had the changes I wanted made to my website for less than $40.

Step 5: Enjoy your life

I can’t tell you how happy I was spending a day in the sun with the kids vs. pouring over a css manual trying figure out WTF is wrong with my site. 40 bucks? Totally worth it. So all in all it wasn’t perfectly smooth, but now that I have Iryna I can go back to her whenever, she’s part of my team. Also, good people tend to know other good people so when I asked Iryna if she did graphic design, she said ‘no’ but she knew another person who also turned out to be fabulous. So go write a song, or do some surfing or spend some quality time with the family and leave the work to someone else.

Check out Todd’s site, RoamingRoyalty.com. Join his email list and download some of his tracks. Just don’t outsource the listening part.

How To Outsource Your Music For The Rock Band Network

Still one of the biggest outlets for both music promotion and income potential is licensing to video games. The biggest opportunity lies in the coveted Guitar Hero and Rock Band catalogs. Even with mobile gaming and traditional music inspired sports games, no series of games in the history of the joystick brings your fans right into your world and get them more excited about your music.

Below is a list of sources that will turn your music into the files necessary to turn your music into something that can be used in the Rock Band Network. While I had written before that it didn’t look too difficult, as time has told, I was wrong.

The way the tracks break down, the feel, the swing and the game play all need to be accounted for an even many top dogg music engineers are not ready to turn ProTools Sessions into gameplay.

The companies listed below have found their way to me over the last few months via blog posts, forums, emails from bands, experience from bands, press releases and other means. At the end of the article I have a few tips to choosing the right company and if this is even a route that you should pursue.

And without further ado, here are the companies that take the outsourcing of music to a whole new level.

Music Game Studio

Let Music Game Studio get your songs onto the Rock Band Network and into the hands of millions of gamers on the popular gaming networks Xbox Live, Wii Ware and Sony’s Playstation Network. Artists not only set the price for the songs and receive money for sales, they also retain all copyright ownership.

Alt-Strum Productions

Our goal at Alt-Strum Productions is to be the forerunners in a new age of digital distribution and artist promotion for the music and gaming industries.  Working though Harmonix and the Rock Band Network, we will personally author, from your original work, programmed content which will be sold as playable Rock Band tracks to a Video Game Audience of millions!

We will also promote your Band and sales of the Rock Band tracks through our website and other viable channels. We believe that the music gaming industry is poised to be the next revolutionary form of interactive digital distribution and our goal is to assist bands from every genre into making that transition, reaching more potential listeners and ultimately promoting themselves and their sales in all forms of distribution.

Audio Four Games

as a huge fan of Harmonix’s Rock Band, we are currently focused on charting and submitting songs to the brand-spanking-new Rock Band Network.

Electric Flannel

Electric Flannel is a developer of premium-quality content for the Rock Band Network. We are committed to providing significant exposure to bands by creating high quality content based on high quality music. If you are or represent a band and would like to have your music converted into the best interactive experience possible, look no further than Electric Flannel.

Grybo Productions

We offer a flat fee pay structure, royality split (this only involves songs sold through the Rock Band Network), or combination of those. If a flat fee deal is made and a price for the work has been agreed upon, we need 50% of the fee to start work on your music, and the other 50% upon delivery of the finished tracks.

Accel Studios

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Accelerando Studios is a bunch of gamers, musicians and programmers working together to help you get more exposure for your music.  Here, we specialize in making your music available in the all-new music distribution medium, the Rock Band Network.

Hit Play Creations

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When reading up on the upcoming Rock Band Network future plans, the first thing I saw in my favor was that out of all of the thousands of recording and MIDI programs out there, Harmonix had attatched their software to Reaper MIDI recording software that I have been enthusiastically using to produce and record for the last 3 1/2 years. So I took to the new ROCK BAND plug-ins very naturally.

iStave

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iStave was founded in September 2009 to be the leader in the authoring/charting songs for bands to get their music on Rock Band Network (RBN). We are comprised of musicians (some currently in bands themselves) together with rhythm game enthusiasts (addicts, really!!) to bring the highest level of expertise to the charting process. We love music and it shows in our our passion for creating the truest possible representation of our client’s music on the Rock Band platform.

Bomb Site Studios

After spending many years in the game industry, our team saw an incredible opportunity to work with the creators of Rock Band (Harmonix, MTV Networks) to get more music – from local bands and labels, to big names and major players; in short, anyone into Rock Band 2.

The Authority

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The Authority will provide you with great sounding, great looking songs. We focus on accurate and lifelike game play that is entertaining for all skill levels, from the nervous beginner to the seasoned pro. Our authors are all talented musicians who understand how to capture every nuance of human performance and then translate that into a challenging, exciting and enjoyable Rock Band playing experience.

Corbormite Games

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Corbomite Games are offering Rock Band song creation, development, approval, distribution and fund collection services. Whether you have a band, record label, or you’re an independent artist, we can help you get your song into rock band. Corbomite Games employs brilliant game designers who are also musicians, and with our own songs published world wide.

We will carefully and meticulously build a playable Rock Band song from the tracks of your song, will test it, and take care of all the logistics behind uploading a song to the Rock Band Network.

Rock Your Own Band

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Rock Your Own Band is looking for talented artists who want to be available in the Rock Band Network.  If you are a band, label or musician who wants to have tracks charted, please submit your band using our online form!  We would be happy to discuss your individual needs and goals for your music to find out if Rock Band Network is right for you.  All of their consultations are free.

Track Authors

Track Authors started in July of 2009 shortly after the announcement of Harmonix Music Systems’ Rock Band Network.  Through some lucky connections, our founder was lucky enough to get involved in the closed beta of the program and attend training sessions at Harmonix.

We will work with you to ensure that you are satisfied with the Rock Band representation of your music. It’s important to us that you are happy with the end result. We will also assist you in promoting your tracks once they are available in the Rock Band Network store.

Rythmography

We are passionate and competitive rhythm gamers since 1985 (over a year and a half before the release of the first game in the genre) with 20 years experience as stage/concert / lighting and audio engineers, 10 years experience video editing and two and a half years experience with custom Guitar Hero track authoring; we understand the nuances required to make a premium sounding and looking Rock Band track that plays great on any difficulty. Maximize the fifteen minutes of fame by reaching more fans utilizing this new medium and letting us do the work for you at no cost upfront with a guaranteed peer review pass, from the entire project to assistance with any part of the process—even just outsourcing the final stage (distribution) to reduce overhead costs.

I am sure there are plenty of others, but these are the ones that we have had in our bookmarks and were emailed, Tweeted or shared by our friends and those in the industry.

The biggest thing to note is that authoring for Rock Band is not going to be as easy as it may seem. The time needed to create the seed files, get the stems, play all the instruments, test, test and test some more and then play a part in testing other games may be best done by a firm that knows how to get the job done.

Here are some things to look at when choosing a company to rock-band-ify your music:

  • Get a list of artists and songs they have done
  • Buy those songs and test them out
  • Make sure they have worked with bands / groups that match your needs (extra instruments, unusual vocals, 2 drummers, etc)
  • Make sure it makes sense financially and that you have a marketing plan in tact.
  • If it costs you a few grand to make the Rock Band version, can you recoup that or is it a marketing cost?
  • Be sure there is a good communication line between the company and you.

Other than that, I’d love to hear from anyone on an indie level that has had their tracks authored for Rock Band. Shoot me a message to marketing@genyrockstars.com.

For more information on the creation process, check out Creators.RockBand.com.

For everyone else, what do you think of the Rock Band Network? Let’s talk in the comments below.

-Greg

P.S. It would be awesome if you shared this post via Twitter, StumbleUpon or just shooting an email to a band or artist that could use it.

A Virtual Music Business

Below is a 5 minute excerpt from an interview that I did with Chris Ducker of Virtual Business Lifestyle on outsourcing your music business and the ways that you can use virtual assistants and overcome your fears of having others do some of your repetitive tasks for you.

In the full version of the audio (which you can find as a bonus to the New Music Economy Course), we go over how Chris outsources his entire Facebook marketing and still keeps it personal and polished without ever having to check it. We also talk about first steps and how to get started with outsourcing as well as the difference between tasks and ongoing projects.

If you want to learn more about Chris visit him at:

Join the New Music Economy and get your music business on track. Learn all about it here (+ get all the music outsourcing bonuses).

Music Marketing + Outsourcing With Robert Granholm

Below is a 4-minute audio sample from an interview I did with Robert Granholm from IT Arsenal on outsourcing in the music industry. We had a great 25 minute or so chat and this preview has some sweet info as well.

Check it out and be sure to get more from Rob with these resources:

New Music Economy

If you want full access to this audio, along with more outsourcing tips for musicians, you can get it all right now, instanly with the New Music Economy Course.

The New Music Economy is a full music marketing and business course with 5 videos and 4 workbooks touching on everything from your mindset, to creating products, developing a sales funnel, automation and creating content to keep bloggers and media talking about you constantly so that your new fan funnel stays active at all times.

Learn more and pick it up here.

-Greg