If you are ecstatic its Friday, then you need to grind harder so that Friday is just another day. Just saying.
Every week for the past 2-3 years we have been posting 2-3 Mike Tyson Knockout posts a week that detail some way that you can improve your music business. On Twitter we share links, mention artists promoting great campaigns, videos, marketing and more. Through our email newsletters we get to talk to you, one-on-one with critical music business issues.
But what do you do with that information?
In February we launched the New Music Economy. We have sold hundreds of copies of this step-by-step course. And while I have gotten some of the coolest feedback, testimonials and seen some great sites, videos and landing pages – I know there are a handful more that never even watched all the videos.
In June we put out BandWPThemes. This was as exciting as Ari Gold being back on tv this summer, because within hours of launching it we already had sites online using our WordPress theme. But out of the 100+ sold, there are only 30-40 sites up.
This year, Gen-Y Rock Stars has generated more income than the last 3 entire years combined (but its not all MTV Cribs folks). All from the Internet and all from doing the exact same things I teach and have learned from (read people, go meet people and attend every conference you can get your car to). We practice the hell out of what we preach. Give value, collect emails, be cool and teach good stuff, find great affiliate products, create your own products and get even more people excited. Rinse, repeat, lather.
So what needs to happen to STOP some of you from reading blogs, clicking on Twitter links and playing the same damn shows to the same group of friends every week?
Account-a-friggin-bility!
What if you had to answer to someone every week for your progress? Someone that wasn’t checking up on you for a grade, report card or some certification, but to ensure that you were growing your music business?
I was listening to an MP3 this morning while I was getting my jog on from Preston Ely. It was from his Red Pill course – his views on Lifestyle Optimization. While sweating my ass off in the Florida heat at 7:30am, one of the things that got me to stop thinking about how damn hot it was, was the accountability issues that we all have. He talked about adding a pain point to your goals.
If you wanted to lose weight, and didn’t tell anyone, you can skip out and eat some fries and a shake and you would only be cheating yourself. But if you had someone to report to every week, it would be more painful to admit you fucked up to them, than it would be to just skip the fries and grab a salad.
Or as a musician, say you were working with a producer that you were paying $100/hr, with an assigned block of time. If you missed that session due to being late, sleeping in, hanging with your boys, drinkin some beers or whatever lame excuse nearly every musician can come up with in a heartbeat – you are throwing money away – right down the drain. That is a pain point with accountability.
The NME Blueprint
Next week we are gearing up to release another product (relax, no pitch today). It’s seriously cool and will change everything about your current productivity in today’s messed up music business. During the week we will be releasing some killer content to everyone. That’s how these launches work.
I know not everyone will jump on board with the new training (in fact 95% of you won’t because it is limited to 25 kick ass musicians). So in order to make people take some serious action, whether they jump on board or not, we whipped up some Kool Aid that will make everyone’s heart skip a beat. Next week we’ll be dropping science on:
- The New Music Economy Blueptint – an exact blueprint to start making money with your music and living that lifestyle you keep dreaming about in the shower
- Case studies on how musicians have used the New Music Economy to build more fans and increase their income as a full time musician
- How to shoot a squeeze page video, from the script to the camera to the reason why they work so well
- A free squeeze page template with step-by-step instructions to install and customize
- A video series with superstar Nick Nanton. This guy is a Grammy voter, award winning songwriter and television composer, author of at least 3 best sellers and is the number one celebrity branding lawyer on the planet. The videos we shot together are sick, seriously sick.
- An opportunity to join the NME Blueprint.
In the NME Blueprint, you will have that accountability. And your business (and your life) will change. Anyway, it’s been a super exciting first 6-7 months of the year. I’ve met some great musicians, heard some sweet, sweet music and had a friggin blast in doing so. Looking forward to seeing you all on Monday.
Oh, btw – we started a Facebook Page. Yea, lame plug. What we decided to do is, instead of just feeding content over there, we are going to produce Facebook exclusive videos, links and stories. The first is a look at a new feature from the email platform FanBridge. Plus its a place where you can interact with us and other musicians who are using the concepts we talk about here and teach in the New Music Economy.
So, go holler at us over there or talk trash in the comments below. What are you doing, right now that is helping your music career? We’ll see you Monday. Who’s down for a quick surf?
-Greg
Top image by greinarr
