Yes, I am on the Grooveshark bandwagon, but for good reasons. Their artist tools are top notch and their innovation in the way users interact with the service keeps getting better. Just a few days ago they announced 3 major upgrades and releases:
- Facebook Application
- WordPress Plugin
- TinySong API
Today I wanted to share with you guys 3 ways to use the Twitter WordPress Plugin to promote your music. The pre-step if you will is to make sure that you are using WordPress for your blog and CMS, if you are not then you are missing out on some amazing tools, great SEO benefits and a super smart and savvy group of developers and community that keeps making this thing better. Go download WordPress right now if you are not running it on your site.
Grooveshark WordPress Plugin

The Grooveshark WordPress Plugin in its simplest form is a way for you or any blogger to integrate music into their posts, reference tracks or add to the mood by adding a track or playlist.
Made to make music easy to add to any post, Grooveshark for WordPress takes the trouble out of mixing music with your blog. Just install, then enjoy instant access to literally millions of tunes you can use to make your blog posts even cooler. Create playlists of one song — or hundreds — and add them to any part of your WordPress blog as a Grooveshark Widget. Your readers will love you for it.
Using WordPress to Promote Your Music
On your own blog.
On your own blog posts, you can enhance them by sharing your music with your readers. No more coding up a player, dealing with logging into 2 places at once, copy/pasting and tab switching. In your post manager (the screen where you type out your post) there is a little box that allows you to search for a song, artist, playlist, whatever and then mess with the look and feel of the player. When you publish your post you also publish your Grooveshark player. It’s as simple as that. (check out the image below of what it looks like from the backend)

A tip to this is to share other music as well. If you played a show with a killer band or singer / songwriter, write a review about the show and create a playlist of their music. This will add value to your fans and readers and all keep them on your page longer as they listen to the tunes.
A second tip is to not over abuse the plugin. The more widgets you create the more stress you are putting on your server and on your fan’s browser. Use the player only when it makes sense and adds to the overall value of the person reading and viewing your site.
Leverage other musician’s fanbase.
Find other musicians that you can cross promote each others music. This was a tip in the last point, but it really is a source of traffic and promotion for your music on its own. The goal is to find musicians who have a fan base that would benefit from hearing your tracks. Have the other artist say a few lines, or even give you permission to write a guest post on their site, introducing you to their audience.
Be sure to return the favor.
Music reviews.
When pushing your music to reviewers that have blogs, be sure to include that your music is cataloged in Grooveshark and that is they have the Grooveshark WordPress plugin, they can use it in their review of their music. This gets rid of any bad embed codes that may get sent in emails. If there is a specific playlist you want them to use, be sure to specify it in your email.
One way to get their attention is to create a playlist in Grooveshark that is specific to the reviewer. Upload custom freestyles or intros that address the reviewer and create a tailored playlist for them to check out and add to the review.
Now, with all the above tactics you will obviously have to have your music in Grooveshark’s system. Go ahead and get your music in their library now by clicking here.
Anyone out there that is using Grooveshark as a promotional tool for their music (through the plugin or their advertising platform) please reach out to us and let us know how it is working for you. Leave a comment or shoot me an email – marketing @ genyrockstars.com.
Till next time rock stars!
-Greg Rollett
P.S. Our Pro Memberships are going live on July 1. More details coming soon. If you want to be a part of this limited group of musicians who get expert training and tips from our professional musicians and marketing team, be sure to join our mailing list. Plus you get a bunch of free goodies just for signing up. Chat soon.
Oh, and you can listen to a cool track that I am loving today in my Grooveshark widget below.








