New FanBridge iPhone App

picture-22As an Aweber user, there are some limitations I see for them within the music industry and one of them is collecting fans at live shows. Aweber doesn’t like you uploading a bunch of names that were scribbled down on a piece of paper at your merch booth.

FanBridge does this much better. And today I got wind of their new iPhone (iPad, iPod Touch) application that is pretty kick ass.

With the app you can:

  • Easily collect fans on the go. Ideal for live events, street teams, super fans.
  • Info collected auto-syncs with your FanBridge account
  • Collect fans’ email, first name, mobile phone, Twitter name and custom notes

picture-12

This is a pretty sweet upgrade and one reason that FanBridge is doing a good job of being a major player in the fan data/email market for bands. The thing that gets me about them is how they charge, the lack of a solid autoresponder and being able to segment your lists on the fly between buyers, nonbuyers and other parts of the spectrum that we discuss in the New Music Economy.

If you are using FanBridge, I recommend that you shell out the $5 and grab the app. Throw is on your iPad and have someone collecting emails at your shows.

For more info on collecting fan data, here is a post that we ran last week.

What are your thoughts on the app? Is it something you will use or could see yourself using? If not, how are you collecting names at live shows?

-Greg

FanBridge Joins the Email Analytics Game

FanBridge Email Solutions for Musicians and Bands

In trying to hype fan email marketing for our upcoming product launch, some of the major players are really helping us out. Earlier today we told you about Reverb Nation’s new Fan Reach Pro and only a few minutes later, Brianna from FanBridge comes out with the new analytics software for their email platform.

The FanBridge Analytics is a premium feature for artists on their paid plans, BUT, they have a cool way to get a month free.From Brianna:

You want analytics, and we want help spreading the word about FanBridge, so maybe we can work out a deal?

If you help us get the word out about our services by doing any one (or more) of the following, we’ll give you a free month of analytics:

- Follow us on Twitter (@FanBridge) and post a tweet to us about why you love FanBridge :)
- Write a comment about us on a musician forum/blog
- Write about us on your own site/forum/blog
- Anything else that helps us spread the word about FanBridge to other musicians (ie. YouTube videos, Flickr/Photobucket pics making sure to tag with ‘FanBridge’ and ‘Analytics’ if possible, etc.)

*Bonus messages/extra months of free analytics will be given for showing your creativity, and we will tweet links to some of our favorites.

With the FanBridge Analytics you can see basic stats like:

FanBridge AnalyticsFanBridge Analytics

FanBridge Analytics

  • Total Messages Sent
  • Open Rates
  • Unopened
  • Bounces
  • Forwards
  • Unsubscribes
  • SPAM abuse
  • Timeline of opens
  • and Links that were clicked on

They have also just launched a new Subject Optimizer to split test subject lines. Great value there indeed.

This is a great improvement for FanBridge and during our Product Launch we hope to have an exclusive chat with their team on improvements to their software along with tips and ideas to make your email campaigns stronger and create a bond with your fans that improves your overall music business.

My only reservation is that this should be a part of every plan, not just to paid artists. The money is in the stats for the artists as we will start to break down shortly.

We’ve talked about it twice in one day, so start building your list Rock Stars!

-Greg Rollett