Label20
Label 2.0’s Music Marketing System is Now Live!
“The internet has changed the game for marketing in all industries. Some people don’t ask what happened, they just find a way to use it to their advantage.
Getting any message (including Music) out requires you to know what works. Label 2.0 shows you what WILL WORK for talented musicians to get their message out. A Myspace page alone isn’t going to distribute your music. Find out the right way with their in depth actionable guides for musicians”
- Todd Malicoat, Web 2.0 Marketing Ninja
Label 2.0 Will Help you Sell More Music, Create a Bigger Buzz and Keep More Money in YOUR Pockets!
Music marketing has always been thought of as something you do in your spare time, the time you spend between practices, shows, tours, writing, recording and spending your time being a rock star.
Those days are long gone!
With the rise of technology, music marketing is now on the same scale as writing, recording and playing out live. At the end of the day if no one listens to your music, YOU are the one to blame.
Music marketing is generally taught like this:
- Myspace Friend Adders
- You Need To Build Relationships
- Get an Email List
- There’s this new thing called Twitter…
This is all Bullshit!
Not that they don’t work, but you need to know HOW to work these online tools to SEE results - BIG results!
With Label 2.0, we take you back to school and teach you! We hold your hand and help you create effective marketing strategies to gain more fans, sell more stuff and make a living doing this stuff that you love.
If you are looking to effectively create a buzz around your music, sell more of your stuff and find creative ways to drive you and your band’s income so you can quit working at Wendy’s or Pacific Sunwear and start working in a studio and living in a van, then Label 2.0 is going to blow your friggin socks off.
WE ARE REINVENTING THE WHEEL!
- Why give money from your sales to people that don’t give a shit about your career and development?
- Who says you can’t build a relationship with every single fan?
- Why can’t you record and broadcast live video and ask for sales?
- Why do you need a venue to rock for fans in Iceland, Australia or Nebraska?
- Why do you have to be afraid to sell your stuff to the people who want it?
- Why do you have to settle for being a local band?
- Who says the only way to make money is from selling songs?
Label 2.0 is the answer the indie music community has been looking for.
You see, there are a ton of music 2.0 entrepreneurs out there (I put out a report of 100 Social Media Sites for Musicians a year ago and from that point till now I could easily make a list of the 300 most influential Social Media Sites For Musicians) but there are no marketers who actually show you how you can leverage these sites to create your own record label!
In Label 2.0 you will learn:
- How to increase email sign ups up to 400% at your live shows
- How to cut out the middleman and sell your music on your own site
- How to stop relying on Myspace to keep your stats, traffic and fans
- How to ask for the sale without being pushy
- How to optimize your videos on YouTube to see 10,000+ more views
- How to use SEO to get more eyeballs on your website
- How to giveaway your music to make more money than most major label artists see selling their music
- How to find bloggers who would love to review your music and send your hordes of fans
- How to use Myspace, Facebook, Twitter and other trendy tools to funnel fans into your sales cycle. And so much more!
- How to Create Wordpress templates and use Plug-ins to increase user experience
Who is going to teach you all this stuff?
Greg Rollett – I run a site called Gen-Y Rock Stars and a company called Rollett Marketing. I was an indie musician for 10 years, touring the country and playing on bills with Daughtry, Buckcherry, Bubba Sparxxx, Sevendust, Jesse McCartney, O-Town, Nina Sky and countless others. I have been featured on FOX News, Mashable, Workshifting and countless media outlets talking about social media, Gen-Y, music marketing and using the Internet to help businesses excel. I also consulted companies like Coca-Cola, Miller Lite, Disney and Warner Bros with ways to attract young people, use music and generate more business and sales.
Eric Hebert – Eric is an Internet Marketing Superstar and author of Evolvor.com, a music industry resource site that helps indie bands learn about tools and put these applications into motion. Eric is a keen marketer with a background helping big businesses, ecommerce sites, musicians and aspiring entrepreneurs make their businesses more successful by using the tools on the web as a friend and not a foe.
Eric Hebert’s skill and knowledge with the online marketing of independent music has helped me realize that there is a lot more to the music business than playing shows and selling CDs.
Through his guidance I am learning the steps I need to take in order to connect with my fan base in a way that will keep them coming back for more while at the same time growing that base to it’s full potential. Eric’s strategies are a perfect fit for my independent band and I recommend him highly!
- Ed Sadler, Fear Zero.com
How can you really make money without a major label?
I am going to tell you the story of Kevin Kelly, former writer at Wired magazine. Kelly stated that to achieve your desires you do not need a million fans (as Major Labels would have you believe). In fact you only need 1,000 TRUE FANS. These TRUE FANS are the ones who will do anything for you and your band. From buying concert tickets to pre-ordering your album to grabbing a shirt or 2, these true fans will spend on average of $100 per year on your STUFF.
Do you know what that equates to?
$100,000. That’s a good amount of change.
What if I told you that this was not only possible but easily attainable?
Label 2.0 is the system that we have used on countless bands to grow their TRUE FAN BASE from 10-20-50-100 fans to 1,000-5,000-10,000-50,000 fans in less than one year’s time.
We are creating the type of music business that allows these bands to
- Play Packed Shows Every Night Across the Globe
- Focus on the Music
- Write Better Songs
- Personally Connect With Every One of their Fans
We are going to SHOW AND PROVE to you why everything you know about marketing your music and trying to “MAKE IT” is DEAD WRONG!
You see, Label 2.0 is like Marketing School For Musicians, complete with modules on every facet of using the Internet as your own personal Record Label. We walk you through the use of these tools and how to milk every last drop out of them to get the most attention, the most fans and the best conversions!
Just take a look at the first Module:
THE FAN FILTER PROJECT
In this module you get advanced training on the fundamentals and advanced tips on creating a MONEY MAKING email list of fans that want to hear from you, want you to pitch them and want to get every detail of your career delivered straight to their inbox. In this module you will learn:
- Why You Need an Email List
- Why Free Email Services are both a gold mine and a trap
- Why FanBridge keeps growing and how to use it to communicate with your fans
- Reverbnation FanMail as a way to interact with your fans
- How to send emails with Champion Sound
- Why using a full service email provider like Aweber can change the way you do business
- How to get more email subscribers
- What Do I Say? We break down how to write emails to your fans that convert
- Writing Your Newsletter - the fundamentals in composing email campaigns
- Asking for the Sale - How to ask your fans for money by providing value and GIVING them what they want
- Rock Star Email Hacks - Tricks and tips to get more emails opened, read and converted
- Legendary Email Marketers - Lists of the best email marketers to learn from and study as well as legendary swipe files that can help you get maximum results in all your communication
In the Fan Filter Module you get 12 individual training lessons, 7 videos and a list of action items to get started right away in building this email list.
Here is a teaser from the 2nd Module: Using Video To Kill The Radio Star
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When creating video descriptions the first thing in your description needs to be http://www.yourlandingpage.com.
It has to have the http and you have to send them to an action page (aka not your Myspace). Using http will make the link live (meaning that your new fan doesn’t have to copy and paste, they just click). The 2nd reason to put it first is that YouTube only displays the first few words of the description on the video page, the rest can only be seen by clicking on more information. You want your link to be seen by everyone that comes to that page!
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And just think, we have video and step-by-step instructions to get you through every process in Label 2.0.
When you join…
You see, we have previewed Label 2.0 for just over a month now with ONLY the Fan Filter Project in the dashboard and the response has kept us so busy we had to DELAY in opening the project to the public! Now that Label 2.0 is officially ready to go, here is what you are going to see on DAY 1, as SOON AS you click SUBSCRIBE:
The Fan Filter Project Module teaching you everything you ever wanted to know about e-mail marketing. This course was created by Greg Rollett and has been sold individually for $77, and you get it as part of your membership!
Video Marketing Secrets Module. In this 3 part module (and growing), you will learn tricks on how to get your videos in the top of YouTube search results, find ways to make killer videos based on what people are searching for and how to sneak into popular videos and get traffic from them. We have used these tactics to get our bands over 100,000 plays overnight, converting almost 10% of them back to the artists website and signing up for their email list.
Music Advertising Module. Not everything online is free and not all free marketing is created equally. In this never-before-seen training module, we show you how to create campaigns on search engines, music streaming sites, Internet Radio stations, social media sites and social networks. By leveraging traffic and placing targeted ads, you can easily increase your dedicated fan base 100% in a matter of hours. Learn things that even major labels can’t get a grip on. This module is going to change the way music is marketed online.
And so much more….
Remember that this is a monthly subscription site. Every week and every month you will be receiving some of the best training in the music business on how to promote and market your music.
Why is Label 2.0 Going To Give You Better Results than Anything Else Out There on The Web?
It’s pretty simple. We have used these strategies on everyone from small indie bands to major label artists to companies and small businesses. They work. AND THEY REQUIRE WORK!
This is not a magic pill but a blueprint to get the most out of you and your talents.
Check out what Mike Shinoda from Linkin Park had to say on Labels vs. the DIY Music Community:
…if we were 18 years old right now, unsigned, and had Hybrid Theory sitting on our hard drives, we could be very disruptive to the record business. In past generations, it would be virtually impossible to record, market, and distribute your album without help. Now, you can do these things alone with unprecedented quality and efficiency. Make a great album on your own, promote it in the myriad social networks, and sell it from your websites.
With your Label 2.0 Membership, you’ll have access to:
2 In-depth Multi-Media Training Modules Per Month
We’ll be teaching you the lessons you need in all facets of building a business online - from developing and managing your website, creating viral content, converting fans into customers, booking more gigs, and more. The training you’ll receive from these modules is worth ten times the monthly fee alone - the tried and true techniques you’ll learn rival that of other online marketing educational products traditional businesses pay top dollar for.
8 News & Marketing Updates Per Month (2 times a week)
One of the reasons Eric & I are here in the first place is because we keep our ear to the ground on not only the music biz, but on the online marketing world as well. Twice a week, we’ll keep you updated on all the industry buzz and how it will effect your own music and business, as well as up-to-the minute marketing tips and talk to keep you on the cutting edge of the digital music revolution.
Members Forum
So you’ve learned the tutorials and are implementing some of our techniques, but are having some problems here and there. Where do you turn? Label 2.0 members will have access to our user forum, where they can interact with each other, share tips and tricks, collaborate, and more importantly, ask us for help. Whether you have a technical question or want us to review your site, Eric and I will be here in the forums to assist our members in their business development.
Interactive Video Chat
Twice a month, we will host a video chat where we will discuss topics with our members who participate in a unique, interactive video and teleconference. Here our members will get to see how we put together creative viral marketing concepts and ideas live as they unfold, assisting our users and building relationships with them at the same time.
Members Only Perks
Everyday we make new connections in this industry, and many of the products or services we encounter are privy to beta testing or special offers. You can be sure that as Label 2.0 grows, so will the tools, resources, and free or discounted swag we’ll send your way.
Want to Know What is Coming in Label 2.0?
With your new modules every month we have some incredible things planned and will also be creating content based on your feedback. Right now on the schedule, we have the following modules in production:
Wordpress 101 - How to setup a Wordpress blog, from hosting, to choosing plugins, to customizing themes to writing posts and adding pages, this module will have you using he world’s most popular content management system in no time.
Wordpress 201 - A more advanced look at Wordpress and how to use it for SEO, to create fan interest and make posts that CRUSH the social media world.
ReverbNation - We love all their tools so much we are dedicating an entire module to them! From their music players to press kits, video widgets to how to search for industry professionals and using their advanced tools and tactics, this module could be your saving grace to use one platform to manage all your music business.
Launching a Digital Product like an Internet Marketer - Learn how to create a product launch that generates huge buzz and attention and grabs your investment back (and then some) in the first 24 hours! From planning to giveaways to finding people to sell your music for you, this module is going to shake up how indie musicians launch products.
Analytics - We think this is one of the most underused aspects of being an indie musician. In this module we are going to look at traffic patterns, how to analyze your traffic, your fans and then use that data to plan tours, live shows, distribution and more.
Twitter - It’s all the rage, but how can you really take advantage of this popular social media site? We look at how musicians are using listening tools to make fans and build a buzz, along with applications that make managing the service 100 times more useful!
Digital Distribution - With so many options to get your music on iTunes, Amazon, etc we want you to be sure that you are getting the best deal on distribution. We show you how to submit, who to submit to and how to sync your release so you get an actual release date like the big boys.
And so much more… This doesn’t even scratch the surface on what you are going to learn and when you add in the bonuses, the forums, the one-on-one attention to your projects, the live calls and the network that is here to help you, you will fully understand the power of Label 2.0.
We can’t wait to have you inside!
So What Does Label 2.0 Cost?
You guys know the value of marketing and you might even know the cost of working with Eric and I on a one-on-one basis. For most campaigns we start at $1,000 / mo or $100 an hour. We realized that this was out of most indie band’s and musician’s price range.
We developed Label 2.0 to give you the exact same content, coaching and personal attention as our one-on-one clients at a fraction of the cost and at a higher convenience to you. You see, once you sign-up you have access to the videos, the links, the modukes and all the coaching to use anytime you want, as many times as you want, for as long as you are a Label 2.0 member.
We have been playing around with price points for almost 3 months now and after talking to our friends at major labels, heads of popular social networks and other music industry insiders, they told us to charge up to $197/mo. We thought about that and decided that we wanted to get more bands started in their path to being successful so we dropped the price to less that $100 a month. We dropped it so that any band that wanted to experience everything we have to offer would only have to pony up about $1.60 a day.
Right now you can get everything in Label 2.0 for only $49.00 per month.
That’s right, only $49 per month gets you the 2 modules, the private member forums, future training calls, the Q&A, all a part of the on-demand teaching system that we have developed for you. You can cancel at anytime, but you will lose out on the best music industry training that has ever been offered
We look forward to teaching you everything we know and everything we use to help musicians succeed in the new music business!
