This past week I spent an amazing time speaking at an entrepreneurial mastermind meeting followed by a trip to the Kentucky Derby. I got suited and booted and so did my wife, with her oversized hat.
Anyway, during the mastermind meetings I gave a 2 hour presentation on running winning Facebook Advertising campaigns. During the presentation there were enough takeaways to fill more time than these successful business people have.
But here is the ironic thing. One of them, a very successful dentist (Inc 5000 company), came up to me and said,
“Hey Greg, that little tip you gave about looking on the pages of local associations was genius. While you were still talking I contacted one of the admins on a local Association page. Within 20 minutes they sent me an email asking if it was okay if they sent out an email to all their members about my practice. Thanks man.”
That is implementation. And that is why these people were so successful. They know how to process information and do something with it.
The problem I see so many musicians making is that they read blogs, they go to industry events and even get mentoring and coaching, but they never implement. They think they know everything. But here’s the problem…
You don’t need to reinvent the wheel. When you see that something works, just buckle down and do it.
Case In Point
Last week I released a video on how guitarists can make some extra money. The video was packed with jewels (pat on the back, lol). The results. I had a number of emails saying,
“One day I’ll be ready to do the tabs thing”
“Affiliate marketing looks cool, maybe I’ll try it later”
Damn. I don’t make these videos, write blog posts and create best selling courses so you can do it later. I make them so you can get results in your music business. The difference between the band, or artist, that is playing sold out shows and making money and you is that they implement.
Someone tells them to do something and they do it. Simple as that.
Perfect example. A few months ago I sent an email to all the musicians on my list (if you aren’t signed up, go to the sidebar now and get down with the cause). In that email I told musicians that I had been testing new subject lines. I said to try curiosity and questions marks in your subject lines.
I had 3 musicians email me the next morning saying something like,
“Hey Greg, I tried sending a new email to my list with curiosity in the subject and I made some sales, thanks man.”
That’s it. Learn and implement. That is the secret sauce of the successful.
How are you implementing this week? Let me know in the comments below.
P.S. I am going to have a killer webinar ready for everyone later this week on the “5 Things To Stop Doing In Your Music Business.” More details soon. Join the mailing list for the inside scoop.