So I couldn’t make it up to New York for the New Music Seminar. But that’s cool because a ton of my friends and music buddies could. Last night I got this quick wrap up from BJ Jansen on 5 things he took away from the event. If you are at New Music Seminar, or have some opinions on the matter, leave them in the comments below.
1 – It is all about the Artist, their Music and their Brand; now more than ever before. – The ultimate success of an Artist depends on no one else but the Artist. You can have the greatest people working for you and with you, but if you aren’t motivated and on-point all the time, you will get nowhere. The Artist must live and breathe their brand like never before.
2 – Success today hinges on radical brand differentiation. – Acts that will be successful in today’s climate will do so by rising above the rest through the uniqueness and originality of their brand and material.
3 – It’s not about quantity; it’s about quality, when developing your fan base. – When dealing with social media and the internet, strong emotional connections override density of numbers. Engagement, adding value, clarity of message and building lasting emotionally based direct-to-fan relationships will be the key to an Artist’s success.
4 – Redefine Success. – The idea of what success is today needs to be redefined to fit today’s new model. You don’t have to sell millions of records to be successful in today’s industry landscape. Building a strong relationship with your fans will allow you to monetize your music and you will become successful.
5 – It is all about relationships and collaboration. – Now more than ever it is important for Artists to freely collaborate and build collaborative relationships to support each other to succeed in the new model. The strength of these relationships can help you find ways
to focus your message while using other Artist’s audiences to find your niche’ and find new fans.
What do you think about these 5 issues that took the stage at New Music Seminar. Holler back in the comments and check out BJ’s site Pitch Artist Services.
Tags: 2010, bj jansen, Music Marketing, new music seminar, new york
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Chris Bracco
567 days ago
All legitimate points here, Greg! I went to NMS last year, and met some cool people and learned a lot about how to market musicians.
I wish they gave more advice in other areas, specifically licensing & publishing your music. That can be a huge chunk of an artist’s income, yet I feel like that’s a pretty confusing topic for many indie artists.
AirHammer
565 days ago
What do you have to say?
AirHammer
565 days ago
He Greg, great guest post. I have a few more useful skills below:
1. Learn wordpress – a easy tool that let you build your own website. It’s best to have full control.
2. Web traffic – use guest blog posts and articles to build a constant flow of traffic to your site.
3. Email – use awebber to follow up with you new fans on autopilot.
4. Copywriting – so that you can sell your music in a cool way and not sound like an car sales man.
5. Daily progress – make a packed with yourself to make and promote you music for at least an hour five days a week.
Hope that helps,
AirHammer
gregrollett
565 days ago
@Ari – thanks for the list man. You know I’m big on wordpress and email. Probably the 2 most vital things for indie musicians right now.