Niche Music Marketing With Death Row Records

The music game is complicated. If it were easy everyone with Garage Band or a few bucks to go into a studio would be driving around in vans and spending winters with the top down (because that’s what winners do). But it’s damn hard.

And most musicians raise hell at the thought of marketing. Wait till they hear about niche music marketing!

Today I shot a video about how one of the most infamous record labels built themselves an empire out of a niche. The example is from Death Row Records, the iconic label started by Suge Knight and Andre “Dr. Dre” Young.

The label didn’t create the gangsta rap niche, they just did it better than anyone has, and probably ever will. They even spawned sub-niches and were able to grow their audience to grow out of their gangsta rap niche and cross over to top 40 and pop radio.

Watch the video to see what I am talking about.

(for those reading in RSS, you may have to click through to see the video)

In the video I mentioned that my buddy Hagop has some videos on how to create niches for your music business. They are some of the best videos I have seen on the topic.

You can check them out here. I encourage you to watch them, take notes and then apply the stuff he is talking about.

Now that you know a little bit about niche music marketing, what do you think? Are you opposed to the ideas of niching your music career? Do you think this will help you find more fans who are “searching” for your style of music? Drop us a line in the comments.

Oh and tell us your favorite Death Row album or track.

-G-Ro

Tags: hagop, Music Marketing, niche, Video