Is This Your Best Music Marketing Move?

If this is your music marketing strategy you are in the wrong game. Seriously, this can’t be working for you.

A really bad music marketing strategy

So I’m calling you out @MONEYFAMMFG and I’m calling all my readers to call you out. Can you give this guy just one idea that is better than this @ reply (this is a friggin mass @ reply at that)?

I had 6 other artists do something similar today. Why today did it all hit my Twitter box:

diddy-retweeted-meMr @iamdiddy found a really cool guest post I did over at Think Traffic yesterday. We built some buzz with some ReTweets and it hit his radar.

If this isn’t real time proof that you need to keep putting out great content and building your network, well shit, I don’t know what is.

Here’s the post Diddy and the way he runs his business. Feel free to peep it out. Shout out to Corbett for letting me invade his space.

-G-Ro

P.S. I wrote about this a while ago and it may help you out MONEYFAMMFG. Don’t Turn Twitter Into Myspace

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  1. ADAMHOEK
    597 days ago

    When I see tweets like that it makes me sick too. Its just muddying up twitter. I would never click a multi @ message.

    That guy should switch to using headliner.fm. But even then he needs some work.

    I give him credit for finding you though! he has got to be doing something right! :P


  2. gregrollett
    597 days ago

    Thanks Adam. Appreciate the comment. Did you ever get the permissions thing worked out?


  3. Justin Boland
    597 days ago

    Those who listen don’t need to hear it, and those who need to hear it, well…you can’t tell them shit.

    This is the Double Bind that keeps humanity interesting.


  4. DCT
    597 days ago

    Spam tweets like that piss me off to no end. It’s like they don’t even try; they simply throw a bunch of usernames together, slap a link on it, and say that they’ve been “promoting.” Would I be correct in assuming that this person hasn’t ever introduced himself or interacted with you before?


  5. gregrollett
    597 days ago

    @DCT – yea, I have no idea who this guy is. I just checked him Twitter timeline and it seems like he has some bot or something sending these out every few minutes to more people that don’t want to listen to his music. It’s taking the easy way out of not having a music career.


  6. Dave Machinist
    597 days ago

    It’s more important to start a Twitter convo with a fan and then after u have a repor with them, sent that fan a link to where they can hear your stuff. An interested fan who you reached out to has more of a perpencity to listen to your music than one who is mindlessly spammed. Remember, build ur base 1 fan at a time…IT’S FREE THROUGH SOCIAL NETWORKING!!! Blaow!!!!


  7. ADAMHOEK
    597 days ago

    Yeah all worked out Greg. Andrew knows what he is doing! :D


  8. ChunChilla
    597 days ago

    Yo Greg, your right. Im guilty of it. I used a spambot called FriendBlaster but I did experience some succes with it. I was able to network with an influential artist that gave me access to the whole camp he’s been working with. It all depends on your messaging. Obviously blatantly spamming and asking people to do things for you will not work so you must approach it with a different hook. 2 cents.


  9. gregrollett
    597 days ago

    @ChunChilla – Yea, I guess it works in some cases, but there needs to be a strategy and a relationship building commitment behind it. Otherwise you are making blind fans. It’s much more important, in my opinion to find the people that are actually going to want your music and get them interested in you.

    It’s harder, sure, but its along term strategy for a business and not a quick hit for a few new follwers.


  10. Gerry
    596 days ago

    Surviving the Tribe: Play to your strengths and outsource your weakness!

    Cheers Gerry


  11. theconniemack
    596 days ago

    I simply wanted to take the time out and Thank Greg for the great guest post on Think Traffic about creating “The Diddy State Of Mind” Awesome read! http://theconniemack.com


  12. Clyde Smith
    596 days ago

    Nice work on getting your article on there.

    And welcome to the world of hip hop marketing. Once found, never lost!

    That tweet is my daily reality writ over and over and over again.


  13. Music Fourms
    596 days ago

    I think pretty much anything would be better, but at least he’s showing initiative.


  14. Wesley Verhoeve
    592 days ago

    Goodness gracious are you on point with that one. It boggles the mind how many artists straight up spam me or add me to their mailing list without asking. How anyone could think that would ever lead to something positive is beyond me.

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