You hit the biggest topic of discussion on the head at the end of the comment – you need to commit to this, set a schedule and make it routine. Blogging is hard ass work – not to mention blogging is not how many make their income, its simply a homebase to make connections, share thoughts and push out updates.

You need to get it through to the artists that the music is part 1. Once you get out of the studio its all about marketing. Look at the bigger artists – they just use bigger platforms like late night talk shows, MTV, etc. As an indie blogs, social networks and forums are those outlets. You gotta work.

Everyone was psyched to see such a clear example of all this shit in action, with all moving parts working right. One point I brought up is that all this content creation is only a burden, or imposing, when you get the routine started. Once you start doing regular updates and planning ahead on your content, things take care of themselves and you start getting a nose for synergy — how to perform actions that accomplish multiple ends.

(I definitely see you doing this now with taking your personal career more into the open here on GYRS. That’s good content, keep going with it.)

Another major benefit of this approach: it forces the artist to start living a more interesting and meaningful life, even if it’s only in the name of getting better content. We should all have our own reality TV shows — at least it would make the f’ing small talk at parties a lot more interesting, right?