Note from Greg: The following is a guest post by Jared Kessler. We had an awesome phone convo early this week and I asked him to write about the changes he made in his mentality that caused a shift in his music business and in himself. Below is the madness that he sent back. I ...…
Last week I ran a story on the Kottonmouth Kings and their Pre-Launch strategy. I reached out to the man behind Suburban Noize Records, Brad “Daddy X” to talk about their relationship with their fans as well as how they determine their price points and the power of engagement. Below is what he had to ...…
Last week I received a question from a reader, Tom Sears about local marketing. After reading the question and thinking about it, I asked Tom if I could share and answer the question here at GYRS. Here is what Tom wrote in: Hey Greg, Firstly, I just wanted to say thank you for all of ...…
I featured the Kottonmouth Kings in the Mashable article a few weeks back about their use of live streaming to make  the announcement of their new album. That new album gets released on Tuesday, April 20th (very ironic) and the way they are catering to their fans is very impressive. There are 4 pre-order packages ...…
I’m big on data – especially data you own and control. The above graphic from Ryan Van Etten of Virtual Music TV sums up some great points on what you should be looking at and measuring. Some of it will be tangible data: mailing list size competition and other local/regional acts locations of fans how ...…
Looking at the music industry today and the new artists that are breaking through, there is really only one consistent theme that surrounds them all – they have been featured before they inked the deal on Crazed Hits. I have been reading Alex’s site really since it went online in Feb ’08 and over the ...…
Disclosure: Cherry Suede is a Label 2.0 member. They have some kick ass music and are one of the most forward thinking groups I have had the opportunity to work with in the indie music space. Many musicians enter contests. Whether its to open for another band, play a festival, get on radio or to ...…
Still one of the biggest outlets for both music promotion and income potential is licensing to video games. The biggest opportunity lies in the coveted Guitar Hero and Rock Band catalogs. Even with mobile gaming and traditional music inspired sports games, no series of games in the history of the joystick brings your fans right ...…
