Email Marketing Example From Label 2.0

Yea, you know email is important. I’ve been a pain in the ass in telling you how important that it is for your career.

I know that my email list is the single biggest thing I have in my own business. I also know that it is the number one asset for nearly every musician that I represent. The same is true for Label 2.0 members. On a recent call we dug into list building and at the end of the call we started talking with some of our members.

Below is a quick audio from member Andrew Hand on his metrics, the importance of his list and how he is using it to position him in his market. (if you are reading in RSS, you may need to click through to play the audio)

Thanks to Andrew for sharing this with us. If you want to see how Andrew connects with his fans, join his list, or read one of the most powerful music marketing emails I have ever read.

There are a few things that I want you to think about from this audio and from the recent posts that I have thrown up:

• Size isn’t everything. The value you give to your list is.
• You need to be list building with every marketing tactic you do.
• You can’t be scared to talk to your fans, open up and be yourself.
• You also can’t be scared of unsubscribes. People that don’t open, don’t read or unsubscribe weren’t going to come to your show, buy your albums or help progress your career anyway.

So your goal for the weekend is to collect some emails. Make a goal to get 10 new subscribers. Maybe 20, or 50 or 100 – depends on what you are up to. But make a goal. If you want to be held accountable, leave a comment with your goal and I’ll follow up with you to see how you are doing.

Chop it up and get serious about your business.

-Greg

Tags: andrew hand, email marketing, Music Marketing