Comments on: The Next Generation of Music Fans

By: Most Tweeted Articles by Small Business Experts

Most Tweeted Articles by Small Business Experts — Sun, 07 Feb 2010 11:37:34 +0000

[...] of a Holding Pattern – Successful Marketing Promotions Entrepreneur.com 2 Tweets The Next Generation of Music Fans | Music Marketing – Gen-Y Rock Stars photo by Antonis SHEN I was watching the Grammy’s last week and really got to thinking about the [...]

By: Matt Wilson

Matt Wilson — Sat, 06 Feb 2010 15:59:15 +0000

It’s going to be pretty interesting to see how artists look to monetize their music. One of the best analogies that I’ve heard was that radio is all just one big advertisement–each single played is just an advertisement to go buy the album…they of course are followed up by commercials which are just more advertisements.

Anyhow, with the change in how we get and pay for our music, I wonder if the thousand raving fan rule will pay out for these musicians. One thing is for sure, they can definitely use these label 2.0 tools to create those fans who would pay lots of money for things like appearances and swag and other offerings…

By: gregrollett

gregrollett — Fri, 05 Feb 2010 18:41:04 +0000

Hey Carmen,

This is what I would say (the cliff notes version): Focus on monetizing the 50% that pay for music upfront and give them more value than just the music (some type of experience).

For the half that isn’t paying – pay ultra attention to them. Get them engaged in word-of-mouth activities (social media, etc). Give them free music and try to build a long term relationship that will turn them on to pay for something other than music – a tee shirt, a concert ticket, a DVD, etc.

By: Carmen

Carmen — Fri, 05 Feb 2010 18:38:07 +0000

Hey Greg,
Interesting article with some great advice for musicians. What advice do you give for the stat that less than half of this young group feels they should be paying for music?