Earlier this week, I received an email from Label 2.0 member Andrew Hand. I joined Andrew’s list for a few reasons. One, I wanted to see if he was implementing some of the course material on email marketing and two, I am genuinely interested in his career. I was really amazed at the email he sent out that I asked him if I could share it with the readers here at Gen-Y Rock Stars. He said yes, so here is the email below:

Subject: A Brand New Song Is Here

Hey Greg,

I hope that you had a very enjoyable V-Day yesterday. Hopefully there were some yummy chocolates involved! I do love chocolate.

Anyhow, I wanted to share my new song with you…it’s called “All I Want’s To Be With You” and I’m trying to get a pulse on it. You can take a listen Here and then just fill out the brief 4 question survey.

As I get ready for my big music conference in LA, I need to find the best tunes to present to the industry folks I’ll be meeting and I trust in your input more than anything, so please don’t hold back!

I am wishing you my very best and would love to hear what you’re up to.

Cheers,

Andrew

P.S. Thanks so much for taking the time to give me your feedback on my new song

Thoughts on Andrew’s Email Marketing

This is a great email. It’s short, personal and directs the reader to do something with assertive and friendly calls to action.

Andrew is doing a great job engaging his fans and getting them involved in the progression of his music career. When you are writing your emails to your fans, are they delivering a clear message? Do you have a purpose and a call to action? Do your fans feel like they are a part of your culture?

If not, now is the time to do something about it.

Shoot your thoughts on this email in the comments below. Oh, and sign up for Andrew’s mailing list here.

-Greg