There is nothing wrong to be a follower and nothing wrong with wanting to be a leader!

Another great one for creativity:
Ignore Everybody by Hugh MacLeod

Great post, I will check out Duct Tape and and Guerilla!

Thanks
Strada

You provide a good collection, I’d add, kick out, or replace:

Marketing Reborn: I’d replace Tribes (which I thought was a slap-dash effort and a bore) with David Meerman Scott’s New Rules of Marketing and PR. This is where I started and feel convinced is the best jumping off point that remains relevant. Follow him on Twitter @dmscott and a great website with many many FREE insights

Guide and How-to: I’d add this Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media). Chapter-by-chapter strategy with end-of-chapter check lists on how and what to do. Follow them on Twitter @hubspot and a great website with many FREE tools to grade your website, blogs, Tweets, press release, Facebook page and how/where to make changes to improve your effort

Concepts: I’d add Bill Wasik’s And Then There’s This: And Then There’s This: How Stories Live and Die in Viral Culture. Insights into the Social Media Beast

Thanks for your list,

Toby