Create Physical Packages on Bandcamp

Over the last few days, we released what we think is the game changing online music economy model and the feedback has been great. Many bands are wondering how they can implement this model easily and this morning I open up my email to see a note from Ethan at Bandcamp that may be the answer. A few feature packed updates to Bandcamp are now allowing bands to sell physical products in an amazing interface that is seamless for the fans and the band.

Here is a video from Ethan that walk you through the new additions.

What this means to your music marketing?

I think there are a few key takeaways from what Bandcamp is doing and how it applies to the new music economy model in our video. The first is it supports nearly every stage of the new music model. From the free download in exchange for an email all the way down to product bundles and exclusive physical stuff (vinyl, stickers, t-shirts, etc).

The next is that you begin to record the fan data. As the sales come in you can begin segmenting your fans into big ticket, small ticket and free. Import your new customers and fans into your mailing list and segment them from the beginning. This will really help you market to them down the road.

The last is the module we are creating right now about the pre-launch. When you create all the excitement and buzz about your product in advance, but have no where to send them (no iTunes link yet, etc) you can now have them pre-order with Bandcamp. When they do so you are securing a transaction and getting them into your future marketing funnel by importing them into your email autoresponder (we recommend Aweber and Fanbridge).

So what are your thoughts on Bandcamp’s newest feature? How does this apply to your music marketing and sales funnel? Let me know in the comments.

-Greg

P.S. If you haven’t watched the new music economy video yet, you can opt-in here.

Tags: bandcamp, Music Marketing, music sales