Music Marketing is NOT Billboard Marketing
Recently I have seen a plethora of what I am going to call “sign-twirlers” (one of them hawking tax services is pictured below).
The main problem that I see with these sign twirlers is that the companies behind these “sign twirlers” do not have a purpose in having the signs, other than giving a few guys a crappy job in the hot sun holding a big crappy sign. This problem results from not having a call to action, a goal and a way of measuring results, but most noticeably NOT giving drivers a reason to pull over and buy.
When you are marketing your music, give your fans or web browsers a reason to stop in and buy, join your mailing list or come to your show. Do NOT be a billboard or a sign that just gets passed by
I hope you enjoy the video and had a happy Easter weekend!
-Greg Rollett
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Hey Greg, really liked your video contrasting music and billboard marketing. Great practical, common visual to put with a concept that most musicians miss. Hope you don’t mind I reblogged it on my tumblr: http://naclaq.tumblr.com/post/101289899/internoise
Cheers!
Thanks Becky. Appreciate the repost! Have a great week.
We make tons of stickers for our band and slap them everywhere. A good place to get them for low prices is stickerjunkie dot com.