Recently I have seen a plethora of what I am going to call “sign-twirlers” (one of them hawking tax services is pictured below).

The main problem that I see with these sign twirlers is that the companies behind these “sign twirlers” do not have a purpose in having the signs, other than giving a few guys a crappy job in the hot sun holding a big crappy sign. This problem results from not having a call to action, a goal and a way of measuring results, but most noticeably NOT giving drivers a reason to pull over and buy.

When you are marketing your music, give your fans or web browsers a reason to stop in and buy, join your mailing list or come to your show. Do NOT be a billboard or a sign that just gets passed by

I hope you enjoy the video and had a happy Easter weekend!

-Greg Rollett

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