The great thing about the Internet is its ability to pinpoint things. Things like

• Traffic or visitors to a website
• Location that the visitors came from
• What keywords drove someone to your site
• What links and pages drove people to ytour site
• How long they hung out at your site
• How many pages they visited
• And so on

E-mail marketing is another medium that has similar implications. You can have numbers for:

• Total number of people on your list
• Number of people relative to a certain zip code (if you require that they enter zip code)
• How many people open your emails
• How many people click or take action from your emails
• And so on

Why is this so important?

It is important because when you are selling products, whether they are your own, a sponsor’s or an affiliate product, you need to produce trackable results.

Reverb Nation, recently launched Fan Reach Pro, a paid upgrade to their widely successful Fan Reach E-mail program and has an amazing case study that shows if you count it, track it and promote it – they will come. Check it out:

Building the email was easy. Our touring is strictly in Montana. This repetitive cycling of six Montana markets makes ZIP code targeting invaluable. As a side note, Jim Beam approached us to discuss an endorsement deal. I put together a full report with demographics, fan numbers, and show attendance numbers all from the Reverbnation’s stats system. In the end, the corporates at Jim Beam were very impressed and we’ve landed the deal. — The Clintons

Fan Mail Marketing

Email marketing is one of the most powerful tools in your music marketing arsenal. From seeing the number of clicks to the number of people who buy your CD’s, digital downloads, live tickets and other goods, your email list is essentially your bands ATM machine. Building this list of opt-ed in (meaning they asked to be put on the list) fans is crucial to the Gen-Y Rock Stars principles and creating a financial system to support your career.

There are a few highly effective ways that bands and artists can take advantage of email marketing to increase exposure online, boost your plays and streams and increase your income and build your music business. Check back tomorrow for a new video highlighting the importance and value of building a strong fan email list.

Till next time Rock Stars…

-Greg Rollett