I will argue that to newer bands, iTunes looks to be very appealing, I mean, get my music in the same place as Jay-Z, Nickelback, whatever. It all comes down to creating a buzz, a track record and getting fans to believe and trust you, love your music and take action to make a purchase.

In my opinion, great interview. You are right, TechCrunch was a tough crowd, throwing us in the dead pool instantly. As a musician, and a huge fan of music, I’d like to answer your ‘floor’ questions. My opinion may be biased so feel free (anyone) to object. First off, I’d like to say that Itunes matters. They control 80 % of all digital sales, amounting to somewhere around 3.34 Billion. Don’t quote me but the next closest online store sold approx 300 million. The 3.34 billion reflects and 800 million dollar growth from the year before. They are obviously doing something right. Also they have all 4 Major Labels contributing DRM free music, which will be available shortly (Itunes Plus). Which is essential. Second, I think free is a great model. Not only as an artist, but as an entrepreneur. Recall, I talked about Itunes control on the market. This may be, because most major distributor’s only distribute to major (established) online stores. Which is smart, but they are cutting out the little guy. I say if someone wants to sell music, sell it! So by WaTunes offering free digital distribution across the board you might see that market hold decline. That’s not our goal, but markets balance, basic economics. So were helping more people than the artists themselves. Lastly, Relationships are important. This is how the successful clients Kevin mentioned are ‘successful’. They have created a strong following, by developing strong relationships with as many people as possible. They have earned large sales revenue, being independent, by a close fan base alone. If you have 20,000 people who REALLY like your music, they will buy it. You release an EP, that could be a cool 10,000 in your pocket. Thank you for your time Greg, and RockStars

Tony
Vice President, watunes.com